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Rise of the Dark Horse

Another great event a The Hatchery Chicago, “The Changing Landscape Of Successful Consumer Innovation: The Rise Of The Dark Horse”. IRI’s Executive Vice President, Larry Levin gave a great talk on new product innovation and the trend of smaller companies taking marking share from the big brands by getting products into the market quickly and being willing to “fail fast”. According to IRI, 40% of new brands are from small or “dark horse” companies.