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Celebrity Endorsements

Normally I’m not a big fan of celebrity endorsements…typically they just aren’t authentic (and as a result often a waste of money and possibly even credibility). But a great example of it done right…Jennifer Garner has been amazing for Once Upon a Farm. From the videos on social media of her shopping and doing sampling in stores to the way she was totally warm and accessible at Expo West…and of course all this on top of the original product concept and brand which raised the bar and virtually created (or at least reinvigorated) the fresh, refrigerated baby food category. Congrats to Jennifer, John Foraker, Cassandra Curtis, and Ari Raz on all their well-deserved success! 

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