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Rise of the Dark Horse

Another great event a The Hatchery Chicago, “The Changing Landscape Of Successful Consumer Innovation: The Rise Of The Dark Horse”. IRI’s Executive Vice President, Larry Levin gave a great talk on new product innovation and the trend of smaller companies taking marking share from the big brands by getting products into the market quickly and being willing to “fail fast”. …

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Feeding the Influencer

General Assembly @ The Hatchery—Feeding the Influencer: Driving Food & Beverage Sales with Influencer Marketing The Hatchery Chicago teamed up with General Assembly to put on a great event on influencer marketing for food and beverage brands. Very interesting to hear from brands such as Simple Mills and food bloggers / influencers how this is put into practice as seems …

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